photo credit: Marcin Wichary

All the software that I used either came installed on my computer or it was free. I used CamStudio to create the videos. CamStudio is open source and totally free. It works like Camtasia, but does not cost the $300 that Camtasia does. I used Windows Movie Maker to edit the videos. Windows Movie Maker comes free of charge with Windows XP. I used Microsoft Power Point to give an overview of what the video was about and then did a screen-capture of the powerpoint slide with CamStudio. I used the free software that comes with Kodak share to create slide shows of photos I was trying to sell. Then, I did a screen capture of the slide show with CamStudio. Finally, I created the final credits with Windows Movie Maker, and used the description fields for each video to point back to money pages on web sites where the photos are.

The video below summarizes the tools and the results of this project.

Please click on the heading if you want to be able to enlarge the video to full-screen.

Case Study: Google Rankings – Got 44 #1 Rankings in Two Weeks

Post from: IdealProgrammer.com

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BlogRush was created by John Reese. It is a widget that bloggers can add to their blogs. The widget contains external links to other blogs that have content that is similar to the content on the current blog. This provides visitors a valuable resource if they are having trouble finding what they want. Bloggers benefit because they receive credit for each time the widget is displayed on their blog or the blog of someone they have referred up to 10 levels deep.

Here are three ways BlogRush helps you:

1. BlogRush creates a Shared Pool of Targeted Traffic
2. Traffic Credits for Advertising BlogRush Service
3. BlogRush Helps Create an Efficient Market

1. BlogRush Creates a Shared Pool of Targeted Traffic

BlogRush creates a shared pool of targeted traffic for each keyword. When someone can not find the content or product they are looking for on one site, they can move on to the next without having to do a search. This saves the reader time and allows bloggers to share targeted traffic. Targeted Traffic is a very valuable resource that is similar to a vein of gold in a goldmine and sharing it makes much more sense than letting it go to waste. When bloggers help each other by sharing, they all benefit. What is the cost? A very small portion of the overall traffic is given back to BlogRush for providing the service.

2. Traffic Credits for Advertising BlogRush Service

Bloggers receive a traffic credits for finding new clients for the BlogRush Service. Bloggers receive a credit, or a partial credit, each time someone that they have referred displays the widget on their blog. This is an added benefit that comes along with the benefit of sharing targeted traffic.

3. BlogRush Helps Create an Efficient Market

BlogRush is based on impressions – not click-thrus. This is good because it helps to create a more efficient market. If you have a blog that generates a thousand impressions a day and the content is so good that no one wants to leave, you will receive at least a 1000 credits without losing any customers. On the other hand, if you have a blog that creates a thousand impressions a day and the content is horrible, everyone will want to leave thru blogrush. Thus, BlogRush helps to promote the blogs that have the best content, products, and services.

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Minneapolis, MN (ContentDesk) July 12, 2006 — SlickRockWeb Inc. (

http://www.slickrockweb.com

) is pleased to announce the renewal of its search engine optimization (SEO) agreement with CBG Safety and Surveillance Technology LLC of Dallas Texas. Under the terms of the agreement SlickRockWeb will continue to provide affordable SEO and will be responsible for the continued promotion and optimization of both CBG owned and operated websites (

http://www.cbgsurveillanceequipment.com

and

http://www.cbgsafetyproducts.com

).SlickRockWeb will continue to increase the "natural" organic rankings of both sites in the major search engines. SlickRockWeb utilizes a variety of proprietary SEO methods, business intelligence, web traffic analytics, and data mining techniques in order to boost the rankings of its client's websites in the search engines and to help improve the sales conversions generated through the web. The CBG surveillance equipment (

http://www.cbgsurveillanceequipment.com

) website, through the SEO efforts of SlickRockWeb, currently ranks #9 on Yahoo.com for "surveillance equipment" out of 10,900,000 results and #3 on MSN.com out 647,527 results. The CBG personal safety products (

http://www.cbgsafetyproducts.com

) website, through the SEO efforts of SlickRockWeb, currently ranks #10 on Yahoo.com for "personal safety products" out of 44,800,000 results and #1 on MSN.com out 1,940,725 results."We recognize the importance of utilizing the expertise of an SEO firm such as SlickRockWeb to promote our online retail businesses in the highly competitive spaces of surveillance equipment and personal safety products", said Chris Rock, CEO of CBG Safety & Surveillance Technology. "We anticipate a very beneficial relationship with SlickRockWeb in the next few years.""With crime on the rise again we feel CBG is in the right place at the right time and has the right mix of products," said Eric Nelson, co-owner and Chief Technical Officer of SlickRockWeb. "Our strategic plan is to continue to capture market share for CBG, help them build the branding of their business, and to help them continue to grow their online sales."SlickRockWeb will also continue exploring new ways to use pay-per-click (PPC) advertising campaigns in a cost-effective manner for CBG. Because of the growing competition and growing expenses of pay-per-click advertising smaller companies will need to continue to re-evaluate and re-adjust how they utilize this new advertising medium. Nevertheless, when performed correctly the cost per thousand impressions or (CPM) for a pay-per-click campaign can be well under ten dollars ($10.00). Compare this to the industry average costs of around one hundred dollars ($100.00) per CPM for traditional advertising in mainstream magazines and newspapers. It is easy to see how SEO and online advertising, unlike traditional advertising, levels the playing field for a smaller company and gives them the ability to easily track, measure, and analyze targeted traffic to their websites in a very cost-effective manner.SlickRockWeb fills the growing needs of small to medium sized businesses to take advantage of these cost effective forms of advertising.About SlickRockWeb.com SlickRockWeb Inc. (

http://www.slickrockweb.com

) is a leading provider of affordable SEO (search engine optimization) and online marketing services. SlickRockWeb creates and manages cost-effective PPC campaigns and can improve a website's "natural" organic ranking in the search engines through a variety of proprietary SEO methods. SlickRockWeb also provides a full suite of web development, web makeovers and custom designs, ebusiness solutions, and web marketing strategies. Currently SlickRockWeb services clients in three countries with market capitalization's under 20 million dollars.About CBG Safety & Surveillance TechnologyCBG Safety & Surveillance Technology LLC is a Texas owned and operated company comprising of two retail websites (

http://www.cbgsurveillanceequipment.com

and (

http://www.cbgsafetyproducts.com

). CBG through its retail websites provides a variety of retail high tech surveillance equipment, spy equipment, spy gear, stun guns, pepper sprays, personal safety devices, and digital recorders / detectors. CBG Safety & Surveillance Technology currently provides a diverse portfolio of over 292 products for purchase through its online ecommerce websites secured with 128 bit SSL encryption. All products sold by CBG are of the highest quality and are suitable for corporate, school, and home use. Please log on to (

http://www.cbgsurveillanceequipment.com

to purchase the latest surveillance equipment or log on to (

http://www.cbgsafetyproducts.com

to purchase the latest personal protection products from CBG Safety & Surveillance Technology.Contact:Eric NelsonTel: 1-866-486-7747

Post from: IdealProgrammer.com

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TIP ONE: THE IMPORTANCE OF KEY WORDS

In the world of marketing online, one topic comes up over and over with great frequency: site rankings. It can sometimes seem to be the 'holy grail' in the highly competitive world of online marketing, where search engines rule supreme. The reality is that unless you have deep pockets indeed, SEO optimization in the long run will be more affordable than simply buying placement with click campaigns and advertisements.

This is the good news. The bad news is that the process is slow, and it can take months (and months and months) of dedicated effort to achieve decent rankings (one reason you don't want to abandon those paid campaigns while optimizing your site). But it is well worth the time and effort in the long run, since it addresses the one issue that is foremost when marketing your product and services online: people use search engines such as Google and MSN to do their looking. And search engine listings that are highly ranked consistently outperform 'paid listings'.

So how do you get your site listed and ranked highly? Does it take dedicating your life fulltime to this effort, or specialized knowledge? The answer is "yes" and "no". It can help tremendously to hire the assistance of a firm that specializes in SEO (and, in fact, this is highly recommended). They can give you professional guidance in this arena, and steer you away from common mistakes.

But for those with a limited budget (which is most of us, nowadays, it seems) it's also possible to do your own site optimization, and work on a long-term campaign to help your site rise. It isn't easy (unlike those ads and books online that promise overnight success with no effort), but by rolling up your shirtsleeves and diving in, you can learn a tremendous amount, and help your site get found when people type in your products into a search engine.

TIP TWO: SELECT YOUR KEYWORDS CAREFULLY

Search engine keywords are what lead people (as in potential customers) who type in phrases in their favorite search engine to your site. When they go onto Google, Excite, or other search engines and directories, and are looking for a specific item, keywords are the ones that they type in during their search.

To market effectively to them, you will need to think like them (this is the basis of all excellent marketing). You will want to determine:

What phrases people type in when looking for your product, service, or content during their online searches (including the most common

misspellings, by the way). Not sure? Try looking at your web stats for your site. You should see an extremely valuable area called "search strings", with a list of words underneath it.

These search strings are the phrases that actually brought people to your web site. Which ones were the most popular? You'll want to note these. But you'll want to add more.

Sit down for a minute, and think of every possible phrase people might use for searching for your product. At this point, don't edit yourself, just let the words flow and write them down. If you sell used Chevrolets in Alexandria, VA, you might come up with "used cars, used Chevrolets, vintage cars, reconditioned cars, Chevrolet dealers, Alexandria VA car dealers, Alexandria VA used cars", as just a start.

By now, you should have a list. Go through it again, and decide which ones seem the most focused for your product or service. You want search engine keywords that will bring targeted customers to your site, who are interested in doing business with you, and the right keywords can help accomplish this. Be specific and relevant in your choices. Then, alphabetize your list, since some search engines and directories list pages alphabetically; so use your best phrases in alphabetical order whenever possible for better optimization.

Next, analyze which keyword phrases are realistic for obtaining high rankings. While you may sell used autos, and want to get top rankings for that term, 'used autos' is an extremely popular and general phrase, and odds are, difficult to get good rankings for. But if you sell used Chevrolets in Alexandria, Virginia, then it's realistic to hope for high rankings for search engine phrases for 'Alexandria used Chevrolets'. You'll also get a more targeted audience (think 'more likely to buy from me'), since most of your customers will probably come from your locale).

At this point, you should have a list of keywords. If you have a very short one, or are having trouble thinking of some, you can gain access to professional software at minimal cost. Just start a Google adwords campaign, or a CPC campaign on Overture. Each of these sites have "keyword suggestion" tools that will give you several keywords based on your product or service, and will include the relative popularity of each one.

TIP THREE: PLACE KEYWORDS CAREFULLY

Once you have your keywords, you'll want to use them in the right places. The goal is to help search engines find your site for those phrases, so you will want to place them in spots the engines look closely at. These include the page Title, inside the meta tags, inside the heading tag, in the domain name (more about this in a later lesson), and the keyword tags.

You will also want to sprinkle them liberally throughout the content (text) of your site, with special consideration for the top of your page and its first paragraphs. This is especially important on your home (index page), which is the one that most search engines will cache when spidering through. And please, have some real content on your page, and not just a list of keywords, or your site could go down in its rankings. Search engines do rank according to content relevancy, and the site that says "Our dealership provides quality used Chevrolet cars, reconditioned to meet our customer's needs," (with at least 100 words of good, relevant content) will always rank higher than the site that says, "cars, cars, cars, buy quality used Chevrolet cars, quality used cars are here". In addition, you won't drive away customers offended by poor quality writing and obvious over-usage of marketing phrases.

But you do want to maintain a certain ratio of keyword density in your text; a keyword density of 5 to 7% is usually recommended. If you don't feel comfortable writing copy using keywords, a professional copywriter who specializes in online writing can help you.

THREE COMMON MISTAKES TO AVOID

Mistake #1: One common error that many people make is to forget to place ALT tags for their graphics. You may have a beautiful logo or graphic on your web site, but if you don't have an alt tag, the search engines can't "read it". Be sure to place keywords there, and to label graphics with names that reflect keywords.

Mistake #2: Always have text on your site. When creating your site, search engines depend upon text to decide what your site is about. The more relevant the text, the better. The spiders and bots can't "read" graphics as mentioned above. Don't just make the text for the site one big graphic, as some firms do. The search engines will skip over the graphic, and assume you have no content at all.

Mistake #3: Finally, please don't spam (by trying to 'hide' your keywords by using a font the same color as the background, or repeating keyword phrases over and over in the title and meta tags). Search engines are now excellent at finding those who try to break the rules (and their technology for doing so is getting more sophisticated all the time), and will drop spammers from their indexes like a hot potato. So play by the rules, and when in doubt, ask an ethical SEO firm for advice, or visit one of the many excellent forums online (such as Jill Whalen's High Rankings Search Engine Forums).

Your site will rise more quickly, and enjoy higher rankings, if you follow these tips and their advice. And your traffic will increase, at no cost to you!

Post from: IdealProgrammer.com

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To achieve great rankings for keywords within a competitive product sector, a business must identify and understand the components that affect the major search algorithms. By improving the variables that affect your rankings, your business can create an incremental traffic source at no cost.
Google, Yahoo, and MSN should be three sources of traffic to your business. Without executing an SEO optimization, your organization is missing out on a critical mass of potential customers with interest in your business.
This article outlines seven rules that will positively affect your search optimization efforts. The key is consistency, or rather, a continuous focus on improving the on-page and off-page variables that will drive your success.
Rule #1 Target words that are attainable and precise
Every business wants to be ranked #1 for the best keywords. In most cases however, it is the secondary tier of terms that delivers your best results. This is especially true if you are just starting your SEO and have a limited number of existing inbound links. By initially optimizing for the second tier of keywords, your speed to achieving rankings for targeted keywords increases dramatically.
Assessing your competition before embarking on your SEO project will help you fully understand the probability of SEO success. Look at your competitor page rank and link popularity and benchmark versus your levels.
Rule #2 – Understand the concept of keyword density and make sure your terms are in the right percentage range

Keyword density is the percentage of total words within the body of a page with the keyword that you are targeting. For example, a fishing products retailer trying to optimize your homepage for the terms "fishing supplies", the term "fishing supplies" should represent between 5-10% of the total text on the page.
Go over 10% through un-natural writing, and your page may be flagged as spam. Go less than 5%, and your density may not be high enough. 5-10% has proven to be the "sweet spot" in today's search algorithms regarding keyword density.
Rule #3 – Leverage "viral" marketing for your link building
Because of "link farms", the major engines have reconstructed their algorithms to place a higher value on one way links versus reciprocal links. Outside of buying these links, which is considered “black hat tactics” by Google engineers, the most effective way to grow link numbers is to syndicate original content via the internet to other content-hungry webmasters.
By crafting original articles that include your business URL, and manually submitting these articles to content networks/article directories on the internet, you have a natural "one way" credit link for the content when these articles are shown live by other sites. These one way links make you more of an authority within the engines and hence drive up your natural rankings.
Rule #4 – 2-3 primary keywords per page, no more, no less
Each page should focus on ranking well for 2-3 keywords per page. Optimizing a page for 5+ terms is a waste of time, and will only lead to poor rankings for those attempted terms. Targeting tags and content with more specific keywords will increase your chance of search optimization success.
Rule #5 – Tighten up your title tags
Title tags are the biggest “on page” component to the major search engine algorithms. It is crucial that your tag be only the two to three keyword phrases that you are targeting within the webpage and that the keywords are replicated within additional tags and the body of the text.
Avoid commas and stick to a format that has worked for many retailers and brands: Use the “|” key on your keyboard as it is a natural phrase separator that is easier to index within the engines. Take a look at the example below:
Title 1: Fishing Supplies, Tackle, Rods
Title 2: Fishing Supplies | Fishing Tackle | Fishing Rods
The second example is a more effectively written title tag that will rank better. It is more specific to a user, easier to index, and repeats the keyword “fishing” which is pertinent to the theme of the page.
Rule #6 – Include core keyword in the URL if possible
Including a targeted keyword within a URL string has become a vital practice of SEO as of late, especially for eCommerce businesses that are targeting research shoppers who are looking for specific product models or numbers (ex. Sony XR-257).
However, most pages in the eCommerce sector are dynamically generated and include characters such as “?” or “&”, which tend to limit crawling by web spiders. When your URL is filled with these types of stop characters, your full search saturation of indexed pages will likely be limited.
A better practice is to implement a module within your platform that automatically generates static URL’s (i.e. “.htm” URL string). These new URL’s include your most profitable keyword for even more effective indexing. Look below for an example:
Old URL: www.yourcompany.com/category/641?product-632.aspx
New URL: www.yourcompany.com/category/dvd/sony-dvd-recorder-63754.htm
Notice the .htm at the end of the string and the mention of the product within the URL. By executing both, your site will be more deeply crawled and more properly indexed.
Rule #7 – Understand "anchor text" and why it is so critical to SEO
Anchor text is the text of your links on an external site. For instance, using Company X as the example, the link eCommerce Consulting on a link partner site will take a web surfer to http://www.companyx.com.
“eCommerce Consulting” is considered the anchor text for that link. It is crucial that within content syndication and organic link building, your most vital and targeted keywords are represented within the anchor text that points to your website.
Make these changes and you will begin to notice improvements in your search engine rankings. Don’t lose focus on the most important variable, which is providing new content that is relevant to your web visitors.
Search optimization takes patience and a long time. Contrary to outlandish claims made by SEO firms, ranking increases do not happen overnight. Be prepared to wait at least 3-6 months to see any impact, especially if your site has just been recently indexed. A realistic goal is to achieve 10% incremental lifts within the core engines each month.
With consistent efforts toward improving the overall content quality of your site, along with instituting the basic rules outlined above, your hard work will be rewarded and your site will grow organically.

Craig Smith is a consultant for the eCommerce unit at

Taylor Gifts

Post from: IdealProgrammer.com

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